PPCID | Label | Campaign Name | Budget | Spend | Revenue | ROI | Last Spend | Suggested Action |
---|---|---|---|---|---|---|---|---|
154 | MAO NI Life Insurance | MAO NI Life Insurance | $1200 | $1100 | $900 | -18.0% | 5/6/2025, 3:00:00 PM | Lower budget to 800, decrease bids by 10% |
153 | MediaAlpha MRC Refi | MediaAlpha MRC Refi | $500 | $500 | $800 | 60.0% | 5/6/2025, 2:00:00 PM | Hit cap very profitably, increase budget to 1000 |